Integrated Campaign Manager - B2B SaaS

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Requirements:

• 3-5 years of experience in demand generation, campaign management, or integrated marketing.
• Proven ability to manage cross-functional marketing initiatives with measurable impact.
• Experience working with marketing automation tools (e.g., Marketo, Eloqua, HubSpot) and CRM platforms (e.g., Salesforce).
• Strong analytical skills with the ability to track KPIs, interpret data, and optimize marketing programs.
• Knowledge of ABM strategies, A/B testing methodologies, and AI applications in marketing.
• Background in managing multi-channel marketing campaigns, including digital, social, email, and paid media.
• Experience coordinating with sales teams to ensure seamless lead handoff and pipeline progression.
• Ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
• Certifications in marketing automation, digital marketing, or analytics (preferred).

Responsibilities:

• Oversee the end-to-end lifecycle of global marketing campaigns targeting key personas, including initiatives supporting technology and AI solutions.
• Collaborate in annual and quarterly planning sessions to align campaigns with global sales and marketing objectives.
• Identify content gaps and work with internal and external partners to produce targeted materials for each stage of the buyer journey.
• Manage “always on” marketing components (e.g., global email nurtures, persona-specific SDR messaging).
• Partner with digital and other agencies to create and optimize ad copy as well as targeting strategies for paid campaigns.
• Analyze campaign performance and adjust strategies to meet regional and global targets.
• Collaborate with Marketing Ops, Product Marketing, and Sales to synchronize campaigns with product launches and sales initiatives.
• Ensure campaigns are fully tracked in Wrike, maintaining clear timelines, deliverables, and milestones.
• Provide executive-level campaign summaries and insights to senior leadership.
• Support lead generation, progression, and conversion efforts with Marketing Ops.
• Work with the Marketing Analyst to define, track, and report on key performance indicators (KPIs).
• Continuously monitor lead progression and campaign attribution, adjusting tactics based on data-driven insights.
• Ensure campaigns incorporate cultural and linguistic adaptations, including necessary translations and regional modifications.
• Contribute to strategic discussions to align regional and global business objectives.
• Stay abreast of global market trends, customer needs, and competitive activities.
• Optimize ongoing email nurture programs to maintain content relevance and alignment with customer needs.
• Work with SDRs to craft persona-specific messaging that drives engagement and conversion.
• Collaborate with the Product Marketing team to develop resonant content for our persona professionals.
• Assist in forecasting and allocating campaign budgets, ensuring optimal resource distribution.
• Monitor campaign spend and report on budget alignment with overall marketing objectives.
• Ensure all campaign assets adhere to brand guidelines, maintaining a consistent voice and messaging.
• Collaborate with the branding team to uphold the company’s core values across all marketing content.