10+ years of brand, marketing, or creative leadership experience, with at least 5 years in a senior role.
Proven success scaling consumer-facing brands (fintech, D2C, or tech experience a big plus).
Track record of launching strategies that won over consumers and drove measurable growth.
Stellar communication skills with the ability to sell a vision to the C-suite and spark creativity in your team.
Comfortable thriving in the ambiguity of a high-growth, consumer-first environment.
Responsibilities:
Shape a Consumer-Centric Brand Vision: Define, own and champion a world-class brand and brand strategy.
Be the Brand’s Biggest Advocate: Inspire employees, partners, and consumers alike by living and breathing our brand, making it a rallying cry for why we exist.
Lead Consumer Focused Execution: Drive the creation of campaigns, messaging, and visuals that cut through the noise. Think scroll-stopping ads, viral moments, and a tone that feels human and approachable.
Unite Teams Around the Consumer: Collaborate with Marketing, Product, and Design to ensure every touchpoint, from app UX to social media, delivers a consistent, consumer-obsessed brand experience.
Move Fast, Win Big: Bring high horsepower energy to execute at scale, iterate quickly, and seize opportunities in a competitive consumer fintech landscape.
Track What Matters: Use consumer insights, sentiment, and data to measure brand love, refine strategies, and grow our reach among target audiences.
Stay Consumer Connected: Keep your finger on the pulse of consumer trends, cultural shifts, and fintech innovations to keep KOHO fresh, relevant, and ahead of the pack.