Senior Manager of Demand Generation

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Requirements:

• Proven track record (5 - 10 years) in lead generation for startups or scale-ups in the healthcare and/or health tech space - driving measurable revenue growth.
• Proven ability to function fluidly within a small team environment, with a strategic individual contributor approach and mindset of personal ownership and accountability.
• Expertise in lead scoring, event marketing, harnessing content marketing, campaign development and marketing automation to drive leads and awareness across digital channels.
• Confidence in data-driven decision-making and hitting commercial targets.
• Experience with marketing operation, including Hubspot, and/or Marketo, Salesforce Cloud required.

Responsibilities:

• Design and execute a lead generation strategy using content, events, and digital marketing.
• Optimize SQLs to hit revenue targets within budget and customer acquisition cost (CAC) constraints.
• Craft messaging strategies with marketing peers that resonate with various health plan and employer customer segments.
• Collaborate with Sales and Account Management to align marketing and revenue goals.