Manager, Media Activation

View full description

Requirements:

• 3+ years experience in a digital marketing environment, agency and/or client experience
• 1+ years experience with media planning/execution platforms
• Agency knowledge
• B2B Marketing – Client Knowledge
• B2B Marketing – Industry
• B2B Marketing – Media Activation
• B2B Marketing – Media Planning
• B2B Marketing – Vendor landscape
• Analytics platforms: Google Analytics, Adobe Analytics
• Other platforms: Asana, Basis, Nexelus

Responsibilities:

• Manage cross-channel planning and activation process and workflow for active campaigns across select group of accounts
• Act as integration support collaborating with media strategy, omnichannel, social, search and content syndication teams throughout the full life cycle of active campaigns
• Manage and maintain active media plans within media planning platform, ensuring integrity of plans at all times for select group of accounts
• Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
• Troubleshoot issues/concerns and work with online partners to resolve as needed
• Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements
• Work in close collaboration with Media Strategy team and Media Activation leads translating plan to inputs for activation; consult on optimizations throughout campaign life-cycle to meet and/or exceed performance goals
• Remain fully embedded in all aspects of the campaign including the planning process, through campaign execution and measurement
• Manage and support regular budget pacing at overall plan level and monthly actualization process for select group of accounts
• Contribute to timely and updated status reports across active accounts
• Exhibit the ability to anticipate and solve problems
• Own and foster growth in the relationships with agency partners, where applicable
• Discover and deliver new and innovative solutions to executing cross-channel media activations based on specific client business issues and challenges
• Keep current with industry trends and ongoing platform evolutions and solution innovation as it pertains to activating media across select group of accounts
• Participate and contribute to agency thought leadership initiative, as applicable
• Drive cross-channel process to achieve flawless execution and streamlined operations for select group of accounts
• Work closely with junior team members to manage programs and day-to-day functions
• Support internal training and development initiatives specific to agency media operations and activation process, from media launch to final reconciliation, as applicable