Performance Creative Lead

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Requirements:

• 10+ years of experience in creative performance strategy, growth marketing, or a related field (CPG, eCommerce, or agency experience preferred).
• Deep understanding of performance-driven creative—how storytelling, design, and messaging impact conversion and retention.
• Experience working with paid agencies and knowledge of social ad platforms (Meta, TikTok, YouTube, Google, etc.) and their best practices.
• Strong ability to translate consumer insights and data into impactful creative strategies.
• A strong point of view on what makes great, engaging creative—and the ability to back it up with research and performance data.
• Experience directing creatives against clear briefs
• A passion for experimentation, iteration, and harnessing the power of storytelling to drive results.

Responsibilities:

• Develop and execute creative strategies that drive awareness, engagement, and conversion across paid, organic, and owned channels.
• Partner with growth, marketing and creative teams to optimize performance campaigns with best-in-class creative tailored for each platform (Meta, TikTok, YouTube, email, etc.).
• Analyze creative performance data daily to uncover insights, drive optimization testing, and inform new testing frameworks.
• Lead creative ideation and concepting for key marketing initiatives, including product launches, seasonal campaigns, and brand partnerships.
• Stay ahead of digital trends and platform-specific best practices to ensure Bobbie’s creative is fresh, engaging, and high-performing.
• Collaborate with design, copy, and video teams to bring creative concepts to life in a way that balances brand storytelling with performance needs.
• Define, track, and report on key creative KPIs, helping refine future strategies based on performance insights.