Senior Manager, Consumer Paid Media (not accepting new applications)

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Requirements:

• 6-8 years of hands-on paid media experience and 2-4 years of people management experience.
• Proven experience running paid search and video campaigns with a focus on audience targeting and top of funnel growth.
• Strong analytical skills with a data-driven approach to testing, optimization and measurement.
• Proven experience with server side tracking, incremental and attribution
• Experience efficiently managing a large budget across multiple channels.

Responsibilities:

• Develop, execute, measure and optimize efficient campaign strategy for state-based direct response acquisition campaigns across paid search and paid social.
• Develop, execute, measure and optimize strategic awareness marketing campaigns across audio and video channels, in partnership with Brand.
• Leverage consumer insights to implement and optimize campaign and audience segmentation strategies, working cross-functionally (eg PMM, Brand, Content) to align creative and messaging with Alma’s product offering.
• Coach and develop direct reports in campaign management, channel optimization, vendor communication, measurement and strategic agility.
• Support a data driven strategy - responsible for building strong tracking and reporting infrastructure for all paid media channels.
• Own a high-performing creative strategy through data-driven AB testing of variables, concepts and landing pages.
• Own vendor relationships; negotiate terms and onboard new partners with thorough launch plans.
• Test into incremental digital media channels such as reviews and business listings.
• Stay up-to-date on performance marketing and creative best practices and trends.