Principal Brand Designer

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Requirements:

• 7+ years of experience in brand design, marketing, or visual identity, with a portfolio showcasing brand identities that live in digital environments.
• Proven expertise in translating brand strategy into compelling visual identities, design systems, and marketing materials.
• Strong presentation skills—you can confidently articulate design rationale to large stakeholder groups.
• Experience working in collaborative, highly iterative environments, sharing work frequently and refining based on feedback.
• Proficiency in Figma, Illustrator, Photoshop, and a deep understanding of brand documentation and systematization.
• A passion for storytelling and the ability to create narratives that drive brand engagement.
• Comfortable leading workshops, brand exercises, and sprints with both internal and external teams.
• A deep understanding of product design principles and how brand design integrates with digital experiences.

Responsibilities:

• Lead the brand design process from concept to execution, setting the creative and strategic vision for brands.
• Develop inspiring, relevant, and scalable brand identities that strengthen digital products and businesses.
• Act as a trusted partner to clients and internal teams, educating them on brand best practices and guiding them through a rigorous but agile branding process.
• Work closely with Product Designers, Product Managers, and Client Partners to ensure brand identity aligns seamlessly with product experiences.
• Advocate for brand thinking across the organization, increasing brand literacy within our teams and clients.
• Deliver polished, well-documented brand systems that serve as an enduring source of truth for internal and external teams.
• Push creative boundaries, exploring motion, 3D, and interactive elements to elevate brand experiences.
• Present, sell, and defend creative work to stakeholders, ensuring buy-in and alignment at every stage of the process.