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Staff Data Scientist - Ad Optimization

Posted 24 days agoViewed

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💎 Seniority level: Staff, 8+ years

📍 Location: India

🔍 Industry: Software Development

🏢 Company: Branch Metrics

⏳ Experience: 8+ years

🪄 Skills: PythonSQLAndroidData AnalysisHadoopKotlinMachine LearningNumpyPyTorchAlgorithmsData sciencePandasSparkTensorflowData modelingA/B testing

Requirements:
  • PhD (preferred) or Master's Degree (required) in Computer Science, Data Science, Statistics, Machine Learning, or a related field.
  • 8+ years of experience in data science or machine learning, with a strong focus on ad technology or user experience optimization.
  • Demonstrable experience in working with ad serving, ad tech stacks, and optimization techniques, especially within Android or mobile ecosystems.
  • Expertise in machine learning frameworks (TensorFlow, PyTorch, or similar).
  • Advanced proficiency in Python, or Kotlin.
  • Experience with data processing and pipeline tools (e.g., Spark, Hadoop, Airflow).
  • Deep understanding of A/B testing, causal inference, and other experimentation methods.
  • Familiarity with ad tech, programmatic advertising, and user behavior metrics, particularly in the context of mobile and Android platforms.
Responsibilities:
  • Develop and refine data-driven ad optimization strategies tailored to native Android environments, focusing on user engagement, personalization, and revenue uplift.
  • Design, implement, and improve predictive models for ad targeting, recommendation, and bidding strategies using cutting-edge machine learning and statistical techniques.
  • Lead the design and analysis of experiments to test ad placements, formats, and targeting methods. Use data from A/B tests and multivariate testing to validate hypotheses and inform decisions.
  • Analyze user behavior patterns to understand engagement and dropout points, leveraging insights to optimize ad positioning, timing, and relevance.
  • Partner with product managers, engineers, designers, and marketing teams to align ad strategies with business objectives and user experience goals. Communicate insights and recommendations effectively to both technical and non-technical stakeholders.
  • Ensure the scalability of ad models across a wide range of Android devices and varying network conditions. Work closely with engineering teams to deploy and monitor models in a production environment.
  • Provide mentorship and guidance to junior data scientists, fostering a collaborative and innovative team environment. Lead by example in developing high-quality, scalable solutions for complex ad optimization challenges.
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