Senior Digital Marketing Analyst

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Requirements:

• Bachelor's or Master's degree in Data Science, Statistics, Computer Science, Marketing Analytics, or related field.
• 3-5 years of experience with digital marketing platforms and concepts.
• Experience with Google Analytics, Google Tag Manager, Facebook Ads Manager, Google Search Console, SEO, SEM, and social media analytics.
• 2+ years of experience using BigQuery and SQL.
• Experience with data visualization tools like Tableau or Looker/Google Data Studio.
• Clear written and verbal communication skills.
• Strong analytical thinking and problem-solving skills.
• Knowledge of statistical techniques for data analysis.
• Ability to work collaboratively in cross-functional teams.
• Attention to detail and interest in industry trends and technologies.
• Agile professional suited for a fast-paced environment.
• Knowledge of machine learning and predictive modeling is a plus.
• Knowledge using DOM in JavaScript is a plus.

Responsibilities:

• Collect, extract, and integrate data from various digital marketing sources.
• Work with APIs and data connectors for smooth data flow.
• Connect and draw insights from multiple data sets.
• Clean, preprocess, and transform raw data for accuracy.
• Handle missing data and outliers effectively.
• Perform exploratory data analysis for trends and insights.
• Utilize statistical techniques for data relationships.
• Build predictive models for campaign performance.
• Analyze effectiveness of digital marketing campaigns.
• Provide recommendations to optimize campaign performance.
• Segment audiences based on demographics and behavior.
• Analyze customer journey data for improvement touchpoints.
• Support A/B testing and interpret results.
• Create dashboards and reports with visualization tools.
• Present data-driven insights to teams and management.