Trade Marketing Manager

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Requirements:

• Prior experience working with CPG, ideally in the natural and/or vits/supps/beauty space.
• Cross functional collaboration & partnerships, ideally with retail sales, brand, design & category
• Project & budget management
• Vendor relations & procurement
• This person must work well in a team environment and have a demonstrated ability to operate at all levels within an organization
• Bachelor's degree required
• Minimum 5 Years of CPG, preferably natural and/or vits/supps/beauty. Industry Experience, primarily as Trade Marketer

Responsibilities:

• Develop & execute trade marketing strategies for key retail partners – primarily brick & mortar natural - across the US.
• Collaborate with the sales & marketing teams to align trade activities with overall sales targets and brand objectives.
• Identify opportunities to expand product visibility and grow market share within the US market
• Plan, develop, and execute promotional campaigns, trade communications, including point-of-sale (POS) displays, in-store promotions
• Own the development and execution of the Quarterly Sales & Promotions Flyer.
• Collaborate with marketing team to plan and execute strategic digital retail campaigns and trade shows.
• Ensure timely delivery & inventory of promotional materials that service retail partners.
• Build and maintain relationships with key retail partners, vendors and cross functional colleagues.
• Understand retail partner needs and optimize the trade marketing approach.
• Monitor competitor activity within the trade space and suggest actionable insights.
• Analyze trade marketing campaign performance and make data-driven decisions for future initiatives.
• Track and report key performance indicators (KPIs) such as sales uplift, return on investment (ROI), and product sell-through.
• Own trade material development, procurement & inventory
• Provide regular updates to internal stakeholders on the effectiveness of trade marketing efforts in the US market.
• Manage the trade marketing budget for the US market, ensuring all campaigns and promotions deliver maximum ROI.
• Track and report on spend against the budget, adjusting as needed to optimize results.