Digital Marketing Manager for a Security Product Company

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Requirements:

• Excellent English written and verbal communication skills.
• 5+ years of experience in digital marketing with a proven track record of success.
• Strong analytical skills, with experience using tools like Google Analytics, Search Console, and Semrush.
• Expertise in Shopify and Klaviyo for implementing and managing eCommerce operations and email marketing.
• Experience creating high-quality digital experiences, including websites and landing pages (knowledge of HTML, CSS, and JavaScript is a plus).
• Success in running promotional, loyalty, and retention programs.
• Experience with SEO strategy, PPC campaigns, conversion rate optimization (CRO), and A/B testing.
• Ability to manage content calendars and social media channels.
• Strong project management skills, with the ability to prioritize and execute multiple projects simultaneously.
• Familiarity with Google Workspace and ERP software.
• Experience in affiliate and influencer marketing as well as TV and radio/podcast advertising is a plus.

Responsibilities:

• Developing, implementing, and managing revenue-driven digital marketing campaigns across multiple channels.
• Focusing on brand awareness, share of voice, and customer acquisition.
• Leading affiliate marketing, influencer partnerships, and sweepstakes initiatives.
• Managing the company-wide marketing calendar and ensuring execution across teams.
• Actively managing and posting on social media channels.
• Analyzing website and campaign performance to make data-driven marketing decisions.
• Collaborating with cross-functional teams to align on project goals and timelines.
• Managing relationships with external agencies and vendors to optimize marketing efforts.