Senior Category Analyst

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Requirements:

• A bachelor’s degree in business, marketing, statistics, economics, or similar is preferred.
• At least 4 years of relevant experience.
• Consulting or consumer packaged goods experience in brand management, category insights, market research, or consumer insights.
• Familiarity with syndicated sales data such as Nielsen, IRI/Circana, and SPINS.
• Ability to clean and manage large datasets.
• Experience using data for business decisions and developing responsive research plans.
• Proficient in creating presentations and writing reports with narratives from data.
• Strong project management and organizational skills.
• Strong analytical, data management, and data visualization skills, especially in Excel.
• Strong written communication skills for conveying actionable insights.
• Self-motivated with capabilities to work independently and collaboratively.
• Interest in the alternative protein industry and alignment with GFI’s mission.

Responsibilities:

• Analyzing category and market data to support GFI's work and inform the alternative protein industry.
• Managing GFI's syndicated retail sales and foodservice data initiatives.
• Translating insights from research to create business tools, like reports and presentations.
• Providing analytical support to Corporate Engagement staff, including developing reports and presentations.
• Organizing and maintaining market and consumer research resources.
• Identifying research gaps and recommending solutions.
• Updating resources with the latest industry news.
• Coordinating with external data partners for data acquisition.
• Supporting primary consumer research and collaborating on insights.
• Working collaboratively within the Corporate Engagement team and with international affiliates.