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Director/VP of Product Marketing
Posted about 1 month agoViewed
💎 Seniority level: Vp, 8+ years
🔍 Industry: Marketing and Advertising
🏢 Company: OpenAP LLC
🗣️ Languages: English
⏳ Experience: 8+ years
Requirements:
- 8+ years of experience in developing breakthrough product storytelling and go-to-market strategies.
- Deep industry knowledge of marketing and advertising industry, with preference given to those who have experience with Identity and TV advertising
- The ability to simplify and translate complex concepts into clear, compelling marketing content.
- Project management expertise, with strong organizational skills and the ability to manage multiple initiatives and campaigns simultaneously.
- Customer-centric approach, with a deep understanding of buyer personas, customer journeys, and effective value communication at each stage of the funnel.
- Experienced in working closely with product management, sales, and marketing teams to drive sales enablement and marketing execution.
- Exceptional writing, communication, and presentation skills; intermediate design skills preferred.
- Ability to operate as both player and coach, with strategic acumen and ability to roll up your sleeves to get the job done.
- Highly collaborative team player, comfortable in fast-paced, dynamic environments.
Responsibilities:
- Work with internal teams to execute go-to-market initiatives.
- Bring a deep understanding of the ecosystem encompassing DDL, streaming, and identity resolution.
- Develop compelling product narratives and value propositions.
- Support revenue generating efforts by developing robust materials.
- Produce high-impact content and maintain a library of client-facing materials.
- Partner with Product Leadership to facilitate internal training.
- Partner cross functionally on customer feedback loop.
- Create and manage marketing KPIs.
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