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Conversion Rate Optimization Lead
Posted about 1 month agoViewed
💎 Seniority level: Lead, Strong experience in conversion rate optimization
💸 Salary: 166400.0 USD per year
🔍 Industry: Fintech
🏢 Company: Array👥 251-500💰 about 2 years agoCreditFinancial ServicesPersonal FinanceFinTechSoftware
🗣️ Languages: English
⏳ Experience: Strong experience in conversion rate optimization
Requirements:
- Strong experience in conversion rate optimization, with a focus on user engagement and ROI on a freemium (free to premium) product in the market.
- Strong technical skills, including SQL, and the ability to synthesize and act on data independently.
- Proven expertise in user testing, A/B testing, and optimizing consumer-facing experiences.
- Demonstrated success in growing key metrics (e.g., conversion rate, monthly active users) through data-driven initiatives.
- Experience working on B2B2C products, balancing business partner needs with end-user interactions.
- Familiarity with product metrics like CAC and ROI, and experience improving performance without excessive reliance on paid ad spend.
Responsibilities:
- Optimize the front-end experience to increase conversion rates, user engagement, and ROI.
- Lead user testing initiatives to improve onboarding, application flows, and overall product usability.
- Analyze user behavior and A/B test results to identify and remove barriers to conversion.
- Drive initiatives to improve customer acquisition, organic growth, and return on spend.
- Collaborate across teams to align business goals, user needs, and product strategy.
- Monitor key metrics (e.g., conversion rate, CAC) and develop actionable insights to boost performance.
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