Lead Market Research Analyst | Laba Global

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Requirements:

• Written and spoken English at Upper-Intermediate level.
• 4+ years of experience in market research or strategy development, with at least 1 year in a leadership role.
• Proven track record of managing and mentoring teams to achieve measurable outcomes.
• Expertise in developing and implementing effective strategies for product or topic validation.
• Advanced analytical skills and proficiency in tools such as Tableau, Power BI, or Google Analytics.
• Deep understanding of digital marketing metrics and their application in market research.
• Exceptional communication and presentation skills, with the ability to influence senior stakeholders.
• Strong project management skills to oversee multiple initiatives and ensure timely delivery.

Responsibilities:

• Lead, mentor, and manage a team of Market Research Analysts, fostering collaboration and innovation.
• Set team goals and priorities, aligning them with company objectives and KPIs.
• Act as the key point of contact between the Market Research team and other departments.
• Develop and implement strategies for identifying and testing potential digital educational product ideas.
• Guide the team in conducting in-depth market research to analyze trends, audience preferences, and competitor offerings.
• Deliver high-quality, actionable insights and detailed reports to stakeholders.
• Oversee the execution of testing strategies, including campaign design, budget allocation, and performance tracking.
• Collaborate with internal teams to implement and scale validated product ideas efficiently.
• Present research findings and actionable recommendations to senior leadership.