Content Marketing Manager, Armenia, Remote

View full description

Requirements:

• Minimum 5+ years of experience working with non-profit organizations or understanding of their unique challenges in fundraising.
• Experience writing for B2B SaaS or tech platforms.
• A passion for creating engaging, results-driven content.
• A data-informed mindset to experiment, analyze, and optimize content.
• Experience driving measurable improvements in engagement and conversions.
• A collaborative approach, working cross-functionally with teams like Sales, Partner Marketing, and Events.

Responsibilities:

• Creating, optimizing, and scaling content initiatives.
• Create compelling, optimized copy for landing pages and ads to improve engagement and conversion rates.
• Write and test high-performing email sequences to enhance open and click-through rates.
• Scope and create copy for online calculators, infographics, reports, and interactive demos to drive engagement and high conversion rates.
• Continuously analyze content performance, iterating to improve KPIs.