ApplyVP, Revenue Marketing (Remote)
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💎 Seniority level: Vp, 10+ years
📍 Location: United States
🔍 Industry: Security and compliance automation
🏢 Company: Careers at Drata
⏳ Experience: 10+ years
🪄 Skills: LeadershipSEODigital MarketingData analyticsA/B testing
Requirements:
- 10+ years of proven work experience in senior marketing roles.
- Proven experience in defining and executing revenue marketing strategies.
- Track record of building high-performing marketing teams.
- Expertise in managing multi-channel marketing campaigns.
- Experience in lead generation and conversion rate optimization.
- Strong background in account-based marketing and events.
- Demonstrated success in customer marketing strategies to improve retention.
- Proficiency in using data and A/B testing for performance measurement.
- Skilled in refining messaging with brand and communications teams.
- Experience in cross-functional collaboration to execute strategies.
Responsibilities:
- Define and refine the company's revenue marketing strategy.
- Build, manage, and inspire a high-performing marketing team.
- Develop and execute multi-channel campaigns including digital, content, SEO/SEM, email, social media, events, and partnerships.
- Partner with SDR and Marketing Operations to drive lead generation.
- Build strong field marketing and events function.
- Collaborate with Customer Marketing to enhance engagement and NRR.
- Use data analytics and marketing tools to track performance.
- Work with brand and communications teams to refine messaging.
- Foster cross-functional collaboration with sales and product management.
- Report key performance metrics to senior leadership.
- Scale the team globally and build partner ecosystems.
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