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VP, Revenue Marketing (Remote)

Posted 9 days agoViewed

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💎 Seniority level: Vp, 10+ years

🔍 Industry: Security and compliance

🏢 Company: Careers at Drata

⏳ Experience: 10+ years

Requirements:
  • 10+ years of proven work experience as a VP of Marketing, Marketing Director, or in a senior role.
  • Proven experience defining and executing revenue marketing strategies aligned with business goals.
  • Track record of building and leading high-performing marketing teams.
  • Expertise in managing multi-channel campaigns, including digital and events.
  • Experience driving lead generation through marketing automation tools and analytics.
  • Strong background in account-based marketing and field marketing strategies.
  • Demonstrated success in improving customer retention through personalized strategies.
  • Proficiency in leveraging data and A/B testing.
  • Skilled in collaborating with brand and communication teams.
Responsibilities:
  • Define and refine the company's revenue marketing strategy, aligning it with overall business objectives and market dynamics.
  • Build, manage, and inspire a high-performing marketing team.
  • Develop and execute multi-channel campaigns across various channels.
  • Partner with teams to drive lead generation and optimize conversion rates.
  • Build a strong field marketing function to drive revenue strategies.
  • Collaborate on improving customer engagement and retention.
  • Use data analytics and tools to track performance and optimize marketing efforts.
  • Work with branding teams to refine messaging.
  • Report key performance metrics to senior leadership.
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