Growth/Digital Marketing Manager

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Requirements:

• Experienced in B2B marketing in the tech industry.
• Deep understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Proficiency in digital marketing tools such as Google Analytics, HubSpot, LinkedIn Ads Manager, Google Ads, and Webflow.
• Proven ability to collaborate with cross-functional teams and stakeholders.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Hands-on experience with HubSpot or similar email marketing platforms.
• Strong project management and managerial skills.

Responsibilities:

• Create compelling and relevant content across various digital platforms to engage target audiences and drive brand awareness.
• Optimize website content and manage pay-per-click campaigns to improve search engine rankings, increase organic traffic, and generate quality leads.
• Develop and execute paid and organic social media campaigns to amplify brand messaging and foster community engagement.
• Conduct market research and competitive analysis to inform marketing strategies.
• Utilize analytics tools to track key performance metrics and provide actionable insights for continuous improvement.
• Plan, execute, and analyze email marketing campaigns for lead nurturing and customer retention.
• Manage website performance strategies to achieve marketing objectives.
• Allocate and manage marketing budgets effectively.