Principal Product Manager - Marketing Analytics

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Requirements:

• 7+ years of technical product management experience, with at least 4 years focused on technical or data-driven products.
• 3+ years experience as product lead for large-scoped products/teams.
• Proven track record in managing the lifecycle of data or analytics products, including successful deployment of scalable data solutions.
• Deep understanding of game publishing and marketing analytics processes and technologies.
• Familiarity with cloud platforms (AWS, GCP, Azure), big data processing tools (Spark, Hadoop), data warehousing (e.g., Snowflake, Redshift), and BI tools (Tableau, Power BI).
• Experience working in or alongside data science teams, with a solid understanding of machine learning concepts and predictive analytics workflows.
• Excellent communication skills, with the ability to articulate complex technical ideas to non-technical audiences.

Responsibilities:

• Develop and own the product strategy and roadmap for Fortis’ publishing solutions, including user acquisition, marketing analytics, CRM, app store optimization, market research, and ad monetization.
• Own the roadmap for Fortis’ data platform, enabling all data-driven use cases across the company.
• Act as the technology and data platform partner to publishing and marketing teams, understanding workflows and building products that meet their technology needs.
• Work with cross-functional teams, including engineering, data science, and analytics, to gather requirements and translate them into actionable product specifications.
• Collaborate with engineering teams to design, develop, and launch scalable data products, ensuring high performance, usability, and accuracy.
• Stay ahead of industry trends in data analytics, predictive modeling, and data technologies to drive innovation.
• Ensure data products enhance player experiences and improve business practices through user feedback.