Manager -Conversion Rate Optimization (CRO)

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Requirements:

• 5–10 years of hands-on experience in CRO, digital marketing, or a related field.
• Advanced knowledge of A/B testing tools (e.g., Google Optimize, Optimizely, Intelligems).
• Proficiency in analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Experience with tag management systems (e.g., Google Tag Manager).
• Exceptional ability to analyze data and translate findings into actionable strategies.
• Creative problem-solving skills for tackling complex challenges.
• Strong written and verbal communication skills to articulate ideas effectively.
• Meticulous attention to detail ensuring accuracy in optimizations.
• Bonus: Experience with AI-powered personalization tools and machine learning.
• Familiarity with agile methodologies and project management tools (e.g., Jira, Asana).
• In-depth understanding of SEO and SEM best practices.

Responsibilities:

• Develop and execute a comprehensive CRO strategy aligned with organizational goals.
• Identify key conversion opportunities and craft roadmaps for continuous improvement.
• Design and manage advanced A/B, multivariate, and personalization tests across platforms.
• Optimize conversion funnels focusing on lifetime value and retention metrics.
• Utilize analytics tools to uncover opportunities and measure the impact of optimization efforts.
• Conduct usability testing and work with design and development teams for user experience.
• Partner with cross-functional teams to execute CRO initiatives.
• Track site performance metrics and identify areas of improvement.
• Keep up with CRO trends and explore new technologies for optimization.
• Mentor and guide team members in CRO best practices.