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Senior Product Marketing Manager, Industry Marketing

Posted 10 days agoViewed

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💎 Seniority level: Senior, 7+ years

📍 Location: US

💸 Salary: 140000.0 - 194000.0 USD per year

🔍 Industry: B2B SaaS / developer software

🏢 Company: LaunchDarkly👥 501-1000💰 $200,000,000 Series D over 3 years agoDeveloper ToolsDevOpsTest and MeasurementSoftware

🗣️ Languages: English

⏳ Experience: 7+ years

🪄 Skills: Content creationCross-functional collaborationSales experienceMarket ResearchMarketingLead GenerationStrategic thinkingSaaS

Requirements:
  • 7+ years of Industry/Solutions Product Marketing experience in B2B SaaS or developer software.
  • Demonstrated track record of building successful industry marketing programs and executing content strategy.
  • Exceptional written communication skills.
  • Ability to build relationships and influence across all levels of the organization.
  • A bachelor of science in engineering, marketing or business preferred.
  • Experience marketing products to a developer audience is a plus.
Responsibilities:
  • Develop an in-depth understanding of priority industries, including buyer needs and challenges.
  • Craft differentiated messaging based on user research and industry insights.
  • Serve as the go-to expert for industry insights and strategy.
  • Build high-impact assets, including blogs, persona docs, and sales collateral.
  • Partner with Demand Gen on industry campaign ideation and execution.
  • Serve as the industry subject matter expert for the field.
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