ApplySenior Product Marketing Manager, Industry Marketing
Posted about 2 months agoViewed
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💎 Seniority level: Senior, 7+ years
📍 Location: US
💸 Salary: 140000.0 - 194000.0 USD per year
🔍 Industry: B2B SaaS / developer software
🏢 Company: LaunchDarkly👥 501-1000💰 $200,000,000 Series D over 3 years agoDeveloper ToolsDevOpsTest and MeasurementSoftware
🗣️ Languages: English
⏳ Experience: 7+ years
🪄 Skills: Content creationCross-functional collaborationSales experienceMarket ResearchMarketingLead GenerationStrategic thinkingSaaS
Requirements:
- 7+ years of Industry/Solutions Product Marketing experience in B2B SaaS or developer software.
- Demonstrated track record of building successful industry marketing programs and executing content strategy.
- Exceptional written communication skills.
- Ability to build relationships and influence across all levels of the organization.
- A bachelor of science in engineering, marketing or business preferred.
- Experience marketing products to a developer audience is a plus.
Responsibilities:
- Develop an in-depth understanding of priority industries, including buyer needs and challenges.
- Craft differentiated messaging based on user research and industry insights.
- Serve as the go-to expert for industry insights and strategy.
- Build high-impact assets, including blogs, persona docs, and sales collateral.
- Partner with Demand Gen on industry campaign ideation and execution.
- Serve as the industry subject matter expert for the field.
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