Digital Marketing Specialist (US Real Estate Company)

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Requirements:

• 3+ years of marketing experience, ideally in real estate or financial industries.
• Exceptional copywriting skills and a knack for storytelling.
• Expertise in Google Ads, LinkedIn Ads, and analytics tools like Google Analytics and SEMrush.
• Strong SEO knowledge and proficiency in Adobe Creative Suite or Canva.
• Stellar project management skills to juggle multiple campaigns.

Responsibilities:

• Craft engaging content for LinkedIn, Twitter, Instagram, and Facebook.
• Develop visually appealing, targeted campaigns to drive engagement.
• Write captivating blogs, thought-leadership articles, and email newsletters.
• Oversee the production of visual content, from graphics to animations.
• Maintain a content calendar for timely and consistent communication.
• Design and execute SEO/SEM strategies to boost visibility and drive traffic.
• Analyze campaign performance with tools like Google Analytics and SEMrush.
• Identify emerging social media trends and tools.
• Experiment with new content formats and engagement tactics.
• Ensure brand consistency across all marketing materials.
• Collaborate with designers to create stunning assets.