Director, Marketing Analytics

Posted 3 months agoViewed

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💎 Seniority level: Director, 10+ years

📍 Location: United States

💸 Salary: 200000.0 - 230000.0 USD per year

🔍 Industry: Health and Wellness

🏢 Company: hims & hers

🗣️ Languages: English

⏳ Experience: 10+ years

🪄 Skills: LeadershipProject ManagementPythonSQLData AnalysisMachine LearningPeople ManagementCross-functional Team LeadershipAmplitude AnalyticsTableauProduct AnalyticsCommunication SkillsAnalytical SkillsTime ManagementBudgetingData visualizationMarketingStrategic thinkingFinancial analysisData modeling

Requirements:

10+ years of experience in Marketing Analytics, with a proven track record of leading and developing teams, as well as managing complex analytics projects
Bachelor’s or Master’s degree in Computer Science, Analytics, or related field, or equivalent work experience
Very strong communication skills. Able to effectively communicate in a clear and concise manner to various levels from early career staff to SVP level. Skilled at presenting data findings to non-technical stakeholders clearly and effectively
Ability to align analytics with strategic business goals and to influence decision-making with data-driven recommendations
Detail-oriented and exceptionally organized. Able to prioritize and manage multiple projects in a fast-paced, ambiguous environment
Experience in both Brand and Performance Marketing measurement
Experience with cross-team project management
Expert proficiency with SQL
Experience Python and/or R a plus
Experience with web and app analytics platforms
Experience with data visualization software
Prior experience working with Media Mix Modeling, Multi-touch Attribution, TV/Audio Media Measurement, product machine learning implementations, causal inference, time series modeling, LTV calculations and segmentation

Responsibilities:

Lead and manage a team of Marketing analysts. Provide guidance, set objectives, and ensure professional development and effective collaboration within the team
Analyze Marketing data from various sources (e.g., digital, offline, social media, CRM systems) to extract actionable insights and trends. Use statistical techniques and data modeling to forecast outcomes and evaluate the performance of marketing initiatives
Work closely with Marketing partners to garner adoption and usage of new capabilities such as MMM, programmatic budgeting, and LTV optimization (owned by the Marketing Analytics team)
Evolve Brand Marketing measurement and integrate it seamlessly into existing Performance Marketing tools and processes
Expand the operational scale of the Marketing team through implementation of automation solutions such as third-party APIs, tag management platforms → be the champion of best in class Martech solutions
Clearly communicate analysis results to senior leadership, use data to suggest ways to improve the business and partner closely with Marketing leads in developing strategies to grow the business
Stay updated on industry trends, best practices, and emerging technologies in Marketing Analytics. Continuously seek opportunities to improve analytics processes and methodologies

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💸 160000.0 - 190000.0 USD per year

🏢 Company: Universal Audio

🔧 Requirements

Proven track record of leading and managing a team of marketing analysts.
Strong understanding of marketing analytics methodologies, including data collection, analysis, and visualization.
Experience with marketing attribution modeling and marketing mix modeling.
Experience with subscription/SaaS analytics is required.
Proficiency in SQL and marketing analytics and visualization tools, such as Google Analytics, Heap Analytics, Tableau, and Mar-Tech platforms.
Excellent communication, presentation, and storytelling skills, with the ability to translate complex data into clear and concise insights for diverse audiences.
Strong analytical and problem-solving skills with a data-driven mindset.
Collaborative and results-oriented with a strong work ethic and the ability to manage multiple priorities effectively.

💡 Responsibilities

Work in partnership with key functions and senior marketing leadership to support marketing goals with appropriate analysis (including metrics, reports, analysis, summaries, conclusions, and recommendations)
Lead and manage a team of marketing analysts, providing coaching, and mentorship, and fostering a culture of testing and continuous learning and development.
Develop and implement a comprehensive marketing analytics strategy aligned with overall business objectives, focusing on key performance indicators (KPIs) and return on investment (ROI) measurement.
Design and execute marketing analytics frameworks and processes to capture, analyze, and interpret data from various marketing channels and sources
Translate complex data into actionable insights and compelling narratives for both technical and non-technical audiences.
Collaborate with cross-functional teams—product management, data engineering, and digital—to identify business opportunities and enhance data models, tools, and infrastructure.
Identify and implement new methodologies to improve data collection, analysis, and reporting capabilities.
Stay up to date on the latest marketing analytics trends, tools, and best practices, and continuously seek opportunities to improve the effectiveness and efficiency of marketing programs.
Champion data-driven decision-making across the organization and foster a culture of data-driven marketing.

SQLData AnalysisPeople ManagementGoogle AnalyticsCross-functional Team LeadershipTableauProduct AnalyticsAPI testingData engineeringREST APICommunication SkillsAnalytical SkillsRESTful APIsData visualizationMarketingTeam managementStrategic thinkingDigital MarketingData modelingData analyticsData managementA/B testing

Posted 16 days ago

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