Product Marketing Manager

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💎 Seniority level: Manager

📍 Location: USA

🔍 Industry: Education and technology

🏢 Company: n2y👥 101-250💰 Private about 5 years agoEducation Higher Education Special Education Tutoring

🪄 Skills: Data AnalysisContent creationReportingMarket ResearchStakeholder management

Requirements:

Can own & evolve effective personas with knowledge about customer intent and needs
Thrives in leading stakeholder communication & collaboration with persuasive and influencing ability
Exceptionally organized and proactive; capable of managing work and collaborating with other teams
Skilled in storytelling and messaging, translating product functionality to customer wants and needs
Manages data and research effectively, comfortable with analysis and drawing conclusions
Naturally curious, always seeking to understand, improve and add value
Familiar with the needs and motivations of brand, demand gen, and sales teams
Understands SaaS Product Marketing
Believes in the altruistic mission and vision of the organization
Comfortable with growth and change
Strives for excellence in connecting customer needs to the right solutions

Responsibilities:

Own & Develop Buyer Personas & Customer Insights
Define Positioning & Messaging Framework
Define Go-to-Market (GTM) Strategy in collaboration with marketing and demand generation teams
Deliver Sales Enablement Materials
Support Content Creation by collaborating with content and design teams
Deliver Market & Competitor Analysis
Own Metrics and Reporting
Support Customer Engagement
Support Product Lifecycle

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Product Marketing Manager

Requirements:

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