Product Marketing Manager, Commerce

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Requirements:

• 2+ years of experience in product marketing in payments, stablecoin, or fintech.
• A self-starter who thrives in ambiguity with an entrepreneurial mindset.
• Proven ability to execute from strategy to action with high-impact results.
• Strong understanding and passion for blockchain technology.
• Ability to communicate across various personas.
• Excellent storytelling skills in written, verbal, and visual formats.
• Track record of creating customer acquisition campaigns.
• Strong quantitative skills for running experiments and data analysis.
• Outstanding project management skills.
• Ability to quickly grasp technical topics.
• Capacity to form strong relationships with cross-functional partners.

Responsibilities:

• Responsible for the development and execution of Coinbase Commerce’s integrated marketing strategy and related developer-focused products and services.
• Be the voice of the customer to inform product messaging, brand differentiation, and tactics.
• Craft compelling narratives for merchants, developers, and end-users.
• Lead successful product launches and marketing campaigns.
• Develop marketing collateral including presentations, case studies, and websites.
• Build activations and partnerships to drive product adoption.
• Work cross-functionally with various teams to build the customer pipeline.
• Measure and report on product marketing performance.
• Drive rapid experimentation across channels for effective strategies.