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🔍 Writing assistance and communication technology
- Proven track record of creating and executing go-to-market plans for product launches.
- Bachelor’s or Master’s Degree in marketing, advertising, mass communications, or related field.
- At least 8+ years of experience in a marketing role.
- At least 3 years in the Product Marketing area.
- Subject matter expertise in the product and industry.
- Experience with B2C products is mandatory; B2B is preferred.
- Strong problem-solving and decision-making skills.
- Experience in team management, particularly with geographically dispersed teams.
- Excellent written and verbal communication skills in English.
- Strong teamwork, interpersonal, collaboration, project management, and organizational skills.
- Conduct market research and competitor analysis to drive product awareness.
- Develop product positioning and messaging frameworks based on insights.
- Lead go-to-market planning and execution for product launches.
- Collaborate with cross-functional teams to ensure alignment.
- Define marketing support level for each product and its criteria.
- Support lifecycle marketing strategies.
- Lead product-themed landing pages and manage execution.
- Define customer segments and tailor strategies for engagement.
- Establish key metrics to measure campaign success and optimize strategies.
LeadershipProject ManagementData AnalysisSEOMarket Research
Posted 22 days ago
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