Senior Product Marketing Manager (Quillbot)

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Requirements:

• Proven track record of creating and executing GTM plans for product launches.
• Bachelor’s or Master’s Degree in marketing, advertising, or related field.
• At least 8+ years of experience in a marketing role, with 3 years in product marketing.
• Subject matter expertise in products and industry.
• Experience with B2C products required; B2B experience preferred.
• Ability to solve complex problems and make informed decisions.
• Experience as a team manager, with geographically dispersed team management a plus.
• Excellent written and verbal communication skills in English.
• Strong teamwork and interpersonal skills.
• Excellent project management and organizational skills.

Responsibilities:

• Conduct market research and competitor analysis to drive product awareness.
• Develop compelling product positioning and messaging frameworks.
• Lead go-to-market planning and execution for product launches.
• Collaborate with Product and Marketing leadership on the product roadmap.
• Define marketing support levels for products and criteria for support tiers.
• Support Lifecycle Marketing team on channel definitions.
• Manage product-themed landing pages focusing on messaging and SEO.
• Define target customer segments and tailor marketing strategies.
• Establish key metrics and measure the success of campaigns.