Associate Product Marketing Manager

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Requirements:

• 2+ years of marketing experience.
• Strong curiosity about users and experience working with customer and market research.
• Basic understanding of digital and performance marketing channels.
• A passion for mobile-first digital experiences.
• Clear and effective verbal and written communication skills.
• Ability to work independently and manage several projects simultaneously.
• Proactive learner with a bias towards action.

Responsibilities:

• Assist in executing go-to-market strategies for new product features and launches.
• Collaborate with Product Marketing leaders to create a compelling, differentiated product positioning strategy to drive revenue growth and market share.
• Help monitor day-to-day marketing performance, including sales and key metrics like acquisition costs, surfacing insights and opportunities to the marketing team.
• Conduct market and competitor research to identify trends and opportunities.
• Partner with the Conversion Rate Optimization (CRO) and eCommerce teams on messaging testing.
• Collaborate with cross-functional teams, including marketing communications, product management, and the learning experience team.