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Product Marketing Manager

Posted 9 days agoViewed

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πŸ’Ž Seniority level: Manager, 4+ years

πŸ“ Location: United States of America, Canada

πŸ’Έ Salary: 90000.0 - 140000.0 USD per year

πŸ” Industry: SaaS

🏒 Company: rooster-careers

πŸ—£οΈ Languages: English

⏳ Experience: 4+ years

πŸͺ„ Skills: Data AnalysisMarket ResearchLead GenerationCustomer Success

Requirements:
  • 4+ years of experience in product marketing or related roles, preferably in a B2B SaaS environment.
  • Proven ability to understand and influence complex buying cycles with competitive differentiation.
  • Excellent written and verbal communication skills, crafting concise, persuasive narratives.
  • Strong analytical and strategic mindset with data-driven decision-making skills.
  • Demonstrated success in cross-functional collaboration with Product, Sales, Marketing, and Customer Success teams.
  • Familiarity with marketing and sales tools like HubSpot, Salesforce, Productboard, or similar platforms.
Responsibilities:
  • Conduct market research to understand industry trends, competitive landscape, and customer pain points.
  • Identify and refine target buyer segments, user personas, and key use cases.
  • Develop and refine product positioning and messaging to differentiate solutions from competitors.
  • Plan and execute product launches and feature releases with cross-functional teams.
  • Create launch plans, timelines, and KPIs; track and report on post-launch performance.
  • Develop sales enablement materials and train Sales and Customer Success teams.
  • Create content including website copy, blog posts, whitepapers, webinars, and videos.
  • Align campaigns and messaging with the Demand Generation team to drive conversions.
  • Track and analyze metrics for product adoption, launch success, and market penetration.
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