Retention Marketing Manager

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Requirements:

• 3-5 years of experience in retention, lifecycle, CRM, or loyalty marketing, ideally in DTC ecommerce.
• Hands-on expertise with Klaviyo (required); experience with Yotpo or Wunderkind is a plus.
• Strong ability to make data-driven decisions using customer insights.
• Familiar with customer segmentation, RFM analysis, and lifecycle metrics.
• Proven track record of implementing and optimizing retention strategies with measurable results.
• Skilled at managing complex workflows and meeting deadlines in fast-paced environments.
• Excellent communication and interpersonal skills for cross-team collaboration.
• A 'no task is too small' mindset and ability to work autonomously with minimal supervision.
• Experienced with email/SMS platforms (e.g., Klaviyo) and loyalty tools (e.g., Yotpo).
• Bonus: Familiarity with A/B testing, data visualization tools, and customer data platforms (CDPs).

Responsibilities:

• Develop and manage retention programs including email and SMS campaigns, automations, and loyalty initiatives.
• Plan campaign calendars, design automation flows, and create customer segments to drive growth and retention.
• Collaborate with cross-functional teams to ensure consistent messaging and branding across all channels.
• Build and optimize automated workflows, drip campaigns, and personalization strategies.
• Run A/B and multivariate tests to improve engagement and key performance metrics.
• Experiment with strategies to increase email and SMS opt-ins.
• Analyze weekly and monthly performance metrics to identify opportunities for improvement.
• Use customer segmentation and lifecycle data to create targeted, data-driven campaigns.
• Work with tools like Klaviyo, Wunderkind, and Yotpo to track and manage retention efforts.
• Manage and enhance loyalty programs to deepen customer relationships.
• Develop new strategies to boost engagement and encourage repeat purchases.