Dir, Product Marketing

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Requirements:

• B2B product marketing experience in the infrastructure space.
• Recent hands on keyboard work at a large organization or startup leadership experience.

Responsibilities:

• Develop and execute the overall product marketing strategy to drive awareness, demand, and adoption of Gloo Platform products.
• Conduct market research to identify customer needs, market trends, and competitive landscape.
• Collaborate with cross-functional teams to align marketing initiatives with business objectives.
• Develop product positioning and messaging to communicate the unique value proposition.
• Create marketing collateral to support sales and customer education.
• Lead go-to-market planning and execution for product launches.
• Develop relationships with industry influencers and partners.
• Analyze market data to identify opportunities and recommend improvements.
• Collaborate with demand generation teams on effective marketing campaigns.
• Monitor and report on KPIs to assess marketing effectiveness.