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Product Marketing Director
Posted 4 months agoViewed
💎 Seniority level: Director, 10+ years
🔍 Industry: FinTech, financial services
🗣️ Languages: English
⏳ Experience: 10+ years
Requirements:
- 10+ years in product marketing, solutions marketing, strategy, or related field
- Experience in B2B SaaS marketing within the FinTech or financial services sectors
- Experience working with technical or complex products as a trusted partner to both product and sales teams
- Experience building high-performance teams.
- Navigate a regionally distributed organization where a significant amount of personal interaction is done online.
Responsibilities:
- Develop and an understanding of the market, the buyer personas and needs, and the competitive environment
- Promote the creation and maintenance of supporting materials, including a library of both internal and external product content (e.g., pitch decks, case studies, videos, product sheets, whitepapers, etc.).
- Articulate notable product messaging that resonates with the customer
- Partner with teams including engineering, product management, marketing, and sales to accomplish go-to-market campaigns and lead product adoption
- Support win/loss analysis and distill client feedback, uncovering insights to evolve product positioning and messaging and provide relevant recommendations informing sales and product strategy
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