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Lead Product Marketing Manager - Data & Enrichment

Posted 20 days agoViewed

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💎 Seniority level: Lead, 8+ years

📍 Location: North America

🔍 Industry: B2B SaaS

🏢 Company: Apollo.io

⏳ Experience: 8+ years

🪄 Skills: LeadershipProject ManagementBusiness DevelopmentData AnalysisProduct ManagementProject CoordinationCross-functional Team LeadershipCommunication SkillsAnalytical SkillsCollaborationCross-functional collaboration

Requirements:
  • 8+ years of experience.
  • 5+ years at a high-growth B2B SaaS company preferred.
  • Experience marketing a data product or understanding a data consumer, with knowledge of RevOps and Sales personas.
  • Strong product strategy skills with experience leveraging customer insights.
  • Deep customer centricity with research and actionable recommendations.
  • Experience running complex integrated GTM motions.
  • Excellent storytelling, communication, and presentation skills.
  • Strong cross-functional collaboration abilities.
  • Bias toward action and ability to get things done.
Responsibilities:
  • Develop a comprehensive understanding of the RevOps persona.
  • Gather customer insights and understand the market and competitors.
  • Work closely with product to shape the product roadmap.
  • Bring new products and features to market.
  • Run GTM campaigns, collaborating with marketing and Sales.
  • Enable Sales teams to effectively sell and support customers.
  • Own and manage the Apollo data narrative.
  • Coordinate with use case-focused teams on roadmaps.
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