ApplyDigital Marketing Manager/Senior Digital Marketing Manager (Remote in Utah)
Posted about 2 months agoViewed
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💎 Seniority level: Senior, 7+ years of hands-on marketing experience
📍 Location: Utah
💸 Salary: 115196 - 152625 USD per year
🔍 Industry: Legal services
🏢 Company: Rocket Lawyer👥 251-500💰 $223,000,000 Debt Financing over 3 years agoLegal TechLaw EnforcementLegal
⏳ Experience: 7+ years of hands-on marketing experience
🪄 Skills: Business IntelligenceStrategyData engineeringGoCommunication SkillsCollaborationNegotiationAttention to detailTime ManagementWritten communicationCross-functional collaborationBudget management
Requirements:
- 7+ years of hands-on marketing experience, with 3-5 years managing paid digital channels.
- Experience preferred within a SaaS business.
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven track record in paid digital and growth marketing.
- Understanding of media measurement methodologies (MTA, MMM, MMT).
- Detail-oriented with strong organizational and time management skills.
- Data-driven analytical mindset with knowledge of Marketing KPIs.
- Excellent verbal and written communication skills.
Responsibilities:
- Manage an annual strategy and execution roadmap for sustained year-over-year growth.
- Optimize audience strategy across paid media channels, prioritizing first-party data.
- Actively manage investment strategy and media plans for cost efficiency.
- Execute and optimize campaigns with partners, managing a test-and-learn roadmap.
- Implement optimization strategies for audience targeting and business performance measurement.
- Collaborate with cross-functional teams for integrated go-to-market strategies.
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