ApplyDigital Marketing Manager/Senior Digital Marketing Manager (Remote in North Carolina)
Posted about 2 months agoViewed
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💎 Seniority level: Senior, 7+ years
📍 Location: North Carolina
💸 Salary: 115196 - 152625 USD per year
🔍 Industry: Legal services
🏢 Company: Rocket Lawyer👥 251-500💰 $223,000,000 Debt Financing over 3 years agoLegal TechLaw EnforcementLegal
🗣️ Languages: English
⏳ Experience: 7+ years
🪄 Skills: Business IntelligenceStrategyData engineeringGoCommunication SkillsCollaborationNegotiationAttention to detailTime ManagementWritten communication
Requirements:
- 7+ years of hands-on marketing experience.
- 3-5 years managing paid digital channels including paid social, CTV, programmatic, and video advertising.
- Experience in a SaaS business preferred.
- Bachelor’s degree in Marketing, Business, or a related field.
- Understanding of media measurement methodologies including MTA, MMM, MMT.
- Detail-oriented with excellent organizational skills.
- Data-driven mindset and familiarity with Google Sheets or Excel.
- Excellent verbal and written communication skills.
Responsibilities:
- Manage an annual strategy and execution roadmap for sustained year-over-year growth.
- Optimize audience strategy across paid social, CTV, programmatic, and YouTube with a focus on first-party data.
- Oversee investment strategy and media plans to ensure cost efficiency and scalability.
- Execute and optimize campaigns in partnership with agencies and ad platform partners.
- Implement measurement strategies using MTA, MMM, and MMT frameworks for performance insights.
- Collaborate with Marketing, Growth, Product, and Finance teams on integrated strategies.
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