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Digital Marketing Manager/Senior Digital Marketing Manager (Remote in Colorado)

Posted 2024-11-23

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💎 Seniority level: Senior, 7+ years

📍 Location: Colorado

💸 Salary: 115196 - 152625 USD per year

🔍 Industry: Legal services

🏢 Company: Rocket Lawyer

🗣️ Languages: English

⏳ Experience: 7+ years

🪄 Skills: Business IntelligenceStrategyData engineeringGoCommunication SkillsCollaborationNegotiationAttention to detailTime ManagementWritten communication

Requirements:
  • 7+ years of hands-on marketing experience, including 3-5 years managing paid digital channels.
  • Experience in a SaaS business is preferred.
  • Bachelor’s degree in Marketing, Business, or related field.
  • Proven success in paid digital and growth marketing.
  • Understanding of media measurement methodologies.
  • Detail-oriented with strong organizational and project management skills.
  • Data-driven and analytical with understanding of Marketing KPIs.
Responsibilities:
  • Manage an annual strategy and execution roadmap for growth.
  • Optimize audience strategies across multiple paid media channels.
  • Manage investment strategy and media plans for cost efficiency.
  • Execute and optimize campaigns in partnership with agency and ad platform partners.
  • Implement optimization strategies for business performance.
  • Collaborate with Marketing, Growth, Product, and Finance teams.
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