Apply📍 Singapore
🔍 B2B, Fintech
- At least 5 - 8 years experience in Regional, ABM, Field or related marketing roles for B2B organizations
- Marketing experience to customers in government, financial institutions/fintech space or related sectors
- Proven track record building and executing a marketing strategy for the APAC region, pubsec a big plus
- Experience developing and localizing marketing plans at the regional or country level in the APAC region
- Experience with running various events (hosted and sponsored), including conferences and customer-focused events across the APAC region
- Strong writing and communication skills - we’re looking for someone who has experience in editing and writing customer-facing content
- Ability to operate autonomously and with out-of-region resources
- You are based and eligible for employment in Singapore
- Speaking English is mandatory, and one of Mandarin, Cantonese, Japanese, Korean would be a big plus
- Partner with Sales, Customer Success, Product Marketing and others to identify growth opportunities at the account and segment level; define regional marketing programs needed to capture that growth through new customer acquisition, customer expansion, and pipeline acceleration strategies.
- Plan and execute mid- and lower-funnel account-based marketing campaigns to move target accounts through the funnel, collaborating with Content Marketing, Product Marketing, Demand Gen, Partnerships and others to deploy head-turning activations in market, test and refine messaging and tactics, and ensure clear handoffs and feedback loops with your Sales and SDR partners.
- Identify and develop region-specific channels and partnerships, with a focus on leveraging local trade associations and industry / regulatory bodies
- Own the strategy for how we leverage events (third-party sponsorships, owned events, roadshows, roundtables, and workshops) as part of regional campaigns and programs; partner with the Events Coordinator to successfully execute the events roadmap in line with defined objectives
Project ManagementContent creationCommunication SkillsAnalytical SkillsWritten communicationClient relationship managementCross-functional collaborationSales experienceMarket ResearchMarketingStrategic thinkingDigital MarketingCRMFinancial analysisBudget management
Posted about 7 hours ago
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