Regional Marketing Lead (APAC)

Posted 3 months agoViewed

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💎 Seniority level: Lead, At least 5 - 8 years experience

📍 Location: Singapore, PST, NOT STATED

🔍 Industry: Blockchain intelligence, financial institutions, cryptocurrency

🏢 Company: TRM Labs👥 101-250💰 $70,000,000 Series B about 2 years agoCryptocurrency Compliance Blockchain Big Data

🗣️ Languages: English, Mandarin, Cantonese, Japanese, Korean

⏳ Experience: At least 5 - 8 years experience

🪄 Skills: StrategyCommunication SkillsCollaborationDocumentation

Requirements:

At least 5 - 8 years experience in Regional, ABM, Field or related marketing roles.
Marketing experience targeting customers in government or financial institutions/fintech.
Proven track record executing marketing strategy for the APAC region, with public sector experience a plus.
Experience developing localized marketing plans at the regional or country level.
Experience running events, including conferences and customer-focused gatherings in APAC.
Strong writing and communication skills, with experience editing customer-facing content.
Ability to operate autonomously with out-of-region resources.
Eligibility for employment in Singapore and proficiency in English; second language a plus.

Responsibilities:

Partner with Sales, Customer Success, Product Marketing to identify growth opportunities.
Define regional marketing programs for new customer acquisition and pipeline acceleration.
Plan and execute account-based marketing campaigns in collaboration with various teams.
Identify region-specific channels and partnerships, focusing on trade associations.
Own event strategies, partnering with Events Coordinator for execution.

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5 - 8 years experience in Regional, ABM, Field or related marketing roles for B2B organizations.
Marketing experience to customers in government, financial institutions, or related sectors.
Proven track record of building and executing a marketing strategy for the APAC region.
Experience in developing and localizing marketing plans at the regional or country level in APAC.
Experience with running various events, including conferences across APAC.
Strong writing and communication skills.
Ability to operate autonomously and coordinate with out-of-region resources.
Eligibility for employment in Singapore.
Fluency in English and knowledge of Mandarin, Cantonese, Japanese, or Korean is a plus.

💡 Responsibilities

Partner with Sales, Customer Success, Product Marketing and others to identify growth opportunities and define marketing programs.
Plan and execute mid- and lower-funnel account-based marketing campaigns.
Collaborate with various teams to deploy market activations and refine messaging.
Identify region-specific channels and partnerships.
Own the strategy for leveraging events as part of regional campaigns.

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Posted 13 days ago

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