Regional Marketing Lead (APAC)

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Requirements:

• At least 5 - 8 years experience in Regional, ABM, Field or related marketing roles.
• Marketing experience targeting customers in government or financial institutions/fintech.
• Proven track record executing marketing strategy for the APAC region, with public sector experience a plus.
• Experience developing localized marketing plans at the regional or country level.
• Experience running events, including conferences and customer-focused gatherings in APAC.
• Strong writing and communication skills, with experience editing customer-facing content.
• Ability to operate autonomously with out-of-region resources.
• Eligibility for employment in Singapore and proficiency in English; second language a plus.

Responsibilities:

• Partner with Sales, Customer Success, Product Marketing to identify growth opportunities.
• Define regional marketing programs for new customer acquisition and pipeline acceleration.
• Plan and execute account-based marketing campaigns in collaboration with various teams.
• Identify region-specific channels and partnerships, focusing on trade associations.
• Own event strategies, partnering with Events Coordinator for execution.