Senior Product Marketing Manager

Posted 2024-10-21

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📍 Location: United States

🔍 Industry: Digital Experience Optimization

🏢 Company: Acquia

🗣️ Languages: English

🪄 Skills: DrupalProduct ManagementStrategyContent creationCommunication Skills

Requirements:

Background in digital experience optimization.
Strong understanding of the competitive landscape.
Experience with product marketing aspects such as evangelism and content creation.
Proven impact on core business KPIs.
Success working with cross-functional teams.
Strong communication skills, both written and verbal.

Responsibilities:

Manage product marketing programs for Optimization and Insights products.
Develop go-to-market (GTM) strategies and collaborate with the marketing and product teams.
Identify market opportunities, target buyer personas, and define routes to market.
Create thought leadership and demand generation content.
Prepare and deliver presentations at events and webinars.
Work with sales enablement and account management teams.
Drive revenue through cross-selling strategies.

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Senior Product Marketing Manager

Requirements:

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