Marketing Assistant/ Specialist for a UK Accounting Firm

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Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience of 2+ years in marketing, preferably in a small accounting firm or professional services industry.
• Strong understanding of digital marketing strategies, including SEO, PPC, and email marketing.
• Proficiency in CRM tools (e.g., HubSpot, Salesforce) and marketing automation platforms.
• Excellent communication skills, both written and verbal.
• Ability to work independently in a fast-paced environment.
• Strong project management skills and attention to detail.
• Familiarity with UK accounting services and terminology is a plus.

Responsibilities:

• Develop, implement, and optimize campaigns for lead generation and client acquisition.
• Produce engaging content for various marketing channels, targeting small businesses and entrepreneurs.
• Optimize online presence through SEO strategies and paid advertising campaigns.
• Design and execute email marketing campaigns, managing CRM systems.
• Grow social media profiles and drive engagement with quality content.
• Coordinate webinars, seminars, and networking events, and attend industry events.
• Conduct market research for insights and recommendations to improve marketing strategies.
• Support brand development and messaging.