- Research and identify potential business content creators who align with HubSpot’s brand, audiences, and marketing goals.
- Build and maintain creator shortlists for YouTube collaborations and future creator initiatives.
- Support and progressively own creator integrations end-to-end, from sourcing to creative briefing to performance reporting.
- Analyze and help calculate the value and impact of creator collaborations.
- Independently manage a portfolio of creator integrations from brief to delivery by the end of the co-op.
Project ManagementRelationship building