Apply📍 United States
💸 $179,000 - $195,000 per year
🔍 Cybersecurity
- Bachelor's degree.
- 10+ years of experience in B2B product marketing, with significant experience in the cybersecurity or enterprise technology sectors.
- Proven success in developing and leading go-to-market strategies for complex, high-tech products.
- Expertise in cybersecurity principles and a deep understanding of the challenges facing cyber-physical systems.
- Exceptional leadership skills with a track record of building and managing high-performing teams.
- Superior communication skills, with the ability to articulate complex technical concepts in a compelling and accessible manner.
- Strong analytical abilities, with a focus on data-driven decision-making and optimizing marketing effectiveness.
- Experience working in a cross-functional environment, with a demonstrated ability to influence and collaborate with stakeholders at all levels.
- A player-coach who develops and leads high-performing teams.
- Experience managing and mentoring a high-performing remote team.
- Develop and steer the product marketing vision and strategy for Dispel Zero Trust Engine, ensuring it aligns with overall company objectives and market opportunities.
- Lead in-depth market analysis, including customer segmentation, competitive landscape, and industry trends, to inform product positioning and marketing strategies.
- Architect and oversee the execution of go-to-market plans, including messaging and positioning to maximize product adoption and revenue growth.
- Spearhead product launch initiatives, coordinating efforts across marketing, sales, product management, and other departments to ensure seamless and impactful launches.
- Equip the sales team with the tools and content they need to effectively communicate the unique value of Dispel Zero Trust Engine to prospective customers.
- Develop and maintain deep insights into customer needs and pain points, leveraging this knowledge to refine product offerings and marketing tactics.
- Maintain a consistent cadence of briefings with relevant Gartner and Forrester analysts, attended as needed by our CxOs for subject matter expertise.
- Position Dispel Zero Trust Engine as a leader in the cybersecurity space by overseeing the creation of high-quality content, including white papers and webinars.
- Ensure all product marketing initiatives align with and enhance Dispel’s brand identity, reinforcing our position as a leader in zero trust solutions for cyber-physical systems.
- Establish and monitor key performance indicators (KPIs) to evaluate the effectiveness of product marketing strategies, making data-driven adjustments as needed.
- Work closely with the executive team to align marketing strategies with broader company goals and to report on key product marketing initiatives and outcomes.
LeadershipCybersecurityProduct ManagementStrategyGoCommunication SkillsCollaboration
Posted 2024-10-15
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