CRM Expert for Email - Ecommerce

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Requirements:

• Passionate about maximizing CLV through custom email campaigns and flows that understand audience and buying journey.
• 3-6 Years Experience with CRM marketing channels, customer journey touchpoints and CLV contribution.
• 1-3 Years Experience with Klaviyo (or similar) and SMS.
• Experience with direct response Ecommerce marketing.
• Proficient written and verbal English.
• Results oriented with a high standard of achievement and integrity.
• Experience working in a remote setting.
• Team player, able to take on feedback and implement it quickly to achieve greater results.

Responsibilities:

• Create, coordinate and send monthly campaign emails working with the marketing manager, copywriter, and designer.
• Create, split test and optimize flows.
• Segmentation on campaigns and flows.
• Implement deliverability checks and best practices to ensure emails land in the inbox.
• Analyze top direct response brands for new ideas and improvements.
• Design and manage CRM programs; pursue own ideas for expanding CRM marketing activities across markets and channels.
• Run and evaluate A/B tests to constantly improve marketing performance.
• Be responsible for strategic and analytical evaluation and optimization of Customer Lifecycle Management.