Email & Retention Marketing Specialist

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Requirements:

• 1+ year of experience with marketing automation campaigns
• Understanding of digital marketing and email fundamentals
• Excellent analytical skills with a focus on making data-driven decisions
• Experience with A/B testing and optimizing conversion rates

Responsibilities:

• Develop and optimize automated omnichannel campaigns across email, mobile push, and in-app channels to drive customer engagement and retention
• Conduct A/B tests to evaluate campaign effectiveness, optimizing key performance metrics such as click rates, open rates, and conversion rates
• Manage localization and content updates for communications to ensure relevance across different regions/countries
• Monitor email deliverability and sender reputation, implementing proactive measures to maintain and enhance performance
• Stay abreast of industry trends and competitor strategies to identify new opportunities for improvement and innovation