Senior Director, Marketing - Brand & Content

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Requirements:

• Minimum of eight years of corporate experience in content, thought leadership, editorial, or public relations related roles.
• 2 - 5 years’ demonstrated experience managing, coaching, and inspiring multi-regional teams.
• 2 - 3 years’ experience building and managing contractor creative networks.
• Proficiency in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint).
• Proficiency in SmartSheets or similar project management tool.
• Excellent written and verbal communication skills.
• Expert content marketer, able to create, maintain and execute to editorial calendar.
• Understanding of Gen AI tools that enable writing and design.
• Understanding of Adobe Suite (InDesign, Photoshop, Illustrator, Acrobat, Dreamweaver).

Responsibilities:

• Set and execute Cielo’s content strategy to ensure Cielo is delivering a compelling, ownable POV with insights that drive engagement within our core buyer personas, geos, sectors and products to elevate our organization as trusted thought leaders.
• Serve as “Editor in Chief” for Cielo content, creating and managing to an Editorial Calendar and ensuring consistency in tone, style, messaging, quality, and operational effectiveness.
• Build and maintain relationships with internal and external experts to support Cielo’s content strategy with content contribution and trend spotting.
• Stay current in all HR, AI and talent strategy trends to enable a leading thought leadership POV.
• Lead an approach to data-based insights through Cielo data and 3rd party proprietary research studies to capture data that informs and inspires our buyers to make a change.
• Oversee Cielo’s social media strategy with inhouse resource or an external agency, including staying up to date on trends and managing channel activity and performance and including executive profile management and ghost writing.
• Build Cielo’s flexible approach to public relations, including speaking opportunities, balancing reactive and proactive approaches based on the needs of the business.
• Maintain Cielo’s corporate brand standards, train marketing colleagues and design colleagues across the business on the guidelines, and ensure adherence to all global standards and brand/identity style guides.
• Drive the ongoing evolution of brand and messaging standards; proactively present ideas to evolve and elevate Cielo’s brand identity (visually and verbally) to keep up with trends and resonate with potential and existing clients.
• Identify and develop a sophisticated multi-channel approach from thought leadership POV, content strategy, schedule, and production calendar considering owned channels, partner channels and paid channels for distribution.
• Partner with the Marketing Operations to leverage performance data to deliver copy and visuals for demand generation campaigns and continuously improve effectiveness.
• Manage and develop brand & content team, including content specialists, multi-media designers and any external partners or vendors.
• Share best practices and new approaches to creative, branding, digital media, and user experience with marketing team and broader Cielo audience.
• Stay current in B2B content marketing best practices to ensure Cielo is on the leading edge, creating a competitive advantage through its content.
• Other duties as assigned.