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Experienced Marketing & Content Strategist

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💎 Seniority level: Senior, 5+ years

📍 Location: United States

🔍 Industry: Financial Services

🏢 Company: Compose.ly

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: Project ManagementContent creationContent managementCommunication SkillsAnalytical SkillsSEOWritingCross-functional collaborationMarketingStrategic thinkingDigital MarketingFinancial analysis

Requirements:
  • 5+ years of experience in marketing, content strategy, or copywriting (preferably in the financial services industry).
  • Proven ability to develop compelling, conversion-focused website content.
  • Strong understanding of SEO best practices and digital marketing trends.
  • Experience collaborating with internal teams and stakeholders to align messaging and brand identity.
  • Ability to take initiative, work independently, and interface with multiple teams without heavy oversight.
  • Experience managing or contributing to website redesign projects is a plus.
  • Familiarity with financial products, banking industry regulations, and community development initiatives is strongly preferred.
  • Strong project management skills, attention to detail, and the ability to juggle multiple priorities.
Responsibilities:
  • Rewrite and refine website copy for a subsidiary division focused on community development.
  • Develop an SEO-focused content approach to enhance the bank’s digital presence, including website content, landing pages, and blogs.
  • Refresh in-branch marketing materials, such as rack cards and brochures, while assisting in the shift to more digital-focused marketing strategies.
  • Develop high-quality content in advance of the redesign.
  • Work closely with internal teams, including leadership, retail banking, and community development teams, to ensure messaging is aligned across all platforms.
  • Work autonomously while keeping projects on track, meeting deadlines, and ensuring alignment with overall marketing objectives.
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