Experienced Marketing & Content Strategist

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💎 Seniority level: Senior, 5+ years

📍 Location: United States

🔍 Industry: Financial Services

🏢 Company: Compose.ly

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: Project ManagementContent creationContent managementCommunication SkillsAnalytical SkillsSEOWritingCross-functional collaborationMarketingStrategic thinkingDigital MarketingFinancial analysis

Requirements:

5+ years of experience in marketing, content strategy, or copywriting (preferably in the financial services industry).
Proven ability to develop compelling, conversion-focused website content.
Strong understanding of SEO best practices and digital marketing trends.
Experience collaborating with internal teams and stakeholders to align messaging and brand identity.
Ability to take initiative, work independently, and interface with multiple teams without heavy oversight.
Experience managing or contributing to website redesign projects is a plus.
Familiarity with financial products, banking industry regulations, and community development initiatives is strongly preferred.
Strong project management skills, attention to detail, and the ability to juggle multiple priorities.

Responsibilities:

Rewrite and refine website copy for a subsidiary division focused on community development.
Develop an SEO-focused content approach to enhance the bank’s digital presence, including website content, landing pages, and blogs.
Refresh in-branch marketing materials, such as rack cards and brochures, while assisting in the shift to more digital-focused marketing strategies.
Develop high-quality content in advance of the redesign.
Work closely with internal teams, including leadership, retail banking, and community development teams, to ensure messaging is aligned across all platforms.
Work autonomously while keeping projects on track, meeting deadlines, and ensuring alignment with overall marketing objectives.

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