Digital Marketing and Analytics Specialist

Posted about 10 hours agoViewed

💎 Seniority level: Middle, 3+ years

📍 Location: Costa Rica

🔍 Industry: Digital Marketing

⏳ Experience: 3+ years

🪄 Skills: Project ManagementAdobe Creative SuiteData AnalysisGoogle AnalyticsAPI testingREST APISEOReportingData visualizationMarketingStakeholder managementDigital MarketingData analyticsA/B testing

Requirements:

3+ years’ experience in digital marketing + technology integration
Experience with chatbot platforms (Drift preferred) and AI-based optimization
Familiarity with marketing automation tools like 6sense or similar platforms
Expertise in web analytics and reporting tools, including Adobe Analytics and Google Analytics
Experience with project management tools (e.g., Wrike, Jira) and maintaining execution calendars
Strong organizational skills and attention to detail

Responsibilities:

Execute on SEO strategy to optimize revenue generation, increase organic rankings, and make incremental improvements to traffic and conversions online
Assist with digital project execution and delivery including web updates, stakeholder management, and project implementation
Maintain the Integrated Marketing team’s Wrike project calendar and oversee execution timelines for web initiatives
Manage and optimize Drift chat performance, including AI updates and chatbot conversation flows
Lead adoption and updates of 6Sense digital tools to improve lead tracking and engagement
Own website analytics and reporting, consolidating insights for internal stakeholders via platforms like Adobe Analytics and other internal dashboards
Support the management of digital marketing tools and accounts, tracking expenses in a shared budget and allocating licenses as needed
Collaborate with cross-functional teams to ensure alignment on reporting metrics, KPIs, and tool adoption

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