Manager, Paid Search - Pharma Media

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Requirements:

• Bachelor's Degree
• 3 - 5 years experience in digital media buying required
• Understands the basics of digital media, including SEM, Programmatic, Social, etc.
• Strong analytical mindset and creative problem-solving skills
• Advanced Excel skills, intermediate PowerPoint, Microsoft Word & Google Suite skills
• Ability to self-manage under deadlines
• Experience with the following marketing platforms: Google Ads, Microsoft Ad (Bing)

Responsibilities:

• Oversee key account campaigns, ensuring effective execution and continuous optimization
• Launch, monitor, and adjust real-time bidding, paid search, and paid social media campaigns, working under the guidance of the Senior Manager to meet objectives
• Manage daily campaign activities, ensuring client KPIs are achieved across all media channels
• Support client services by testing and reviewing creative assets, pacing, delivery, and performance metrics
• Address technical issues, buying discrepancies, and reporting errors as they arise
• Provide regular reports and updates to both internal and external clients
• Collaborate with the analytics team to evaluate campaign performance and develop actionable insights and recommendations
• Stay current with optimization algorithms and their applications.