Lead SEO Specialist (Consumer Marketplaces)

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Requirements:

• 7+ years of experience in SEO
• Demonstrated track record of delivering business outcomes or products that move the needle on company metrics
• Experience building strong cross-functional partnerships as a thought leader within an organization
• Experience building content roadmaps with Content teams
• Experience with analyzing consumer needs and pain points and split testing to create a user-first experience
• Proficient in Excel or Google Sheets
• Experience working in financial services or equivalent knowledge of personal finance

Responsibilities:

• Define and implement a robust organic user acquisition strategy focused on SEO and content optimization
• Prioritize top opportunities and align efforts across product, content, and marketing teams to ensure seamless execution of growth initiatives
• Conduct market research to uncover new traffic growth opportunities that align with the product roadmap
• Communicate and promote high-impact acquisition plans across different audience channels
• Design and implement rapid testing frameworks to improve site engagement and membership conversion
• Utilize analytics tools to generate business insights and inform strategy
• Forecast audience growth and identify trends and opportunities for driving incremental revenue
• Own the organic user acquisition top-line ensuring accountability for key metrics and effectively communicating strategic initiatives and actionable recommendations to senior stakeholders
• Provide regular performance reports and updates to senior management
• Enhance the user journey by addressing consumer pain points through data-driven analysis
• Implement UX improvements to increase engagement and conversion rates
• Implement innovative SEO strategies to maintain and enhance search engine rankings