Marketing Manager, Brand

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Requirements:

• Minimum of 5 years of experience in brand marketing, integrated campaigns, or related roles.
• Proven experience executing brand campaigns, product launches, and sponsorship activations.
• Experience managing social media, real-time marketing, and influencer partnerships.
• Excellent organizational and project management skills to drive multiple initiatives simultaneously.
• Ability to analyze brand performance metrics and make data-driven marketing decisions.

Responsibilities:

• Lead Creative Briefing & Development – Manage the end-to-end creative process for digital marketing efforts, including briefing, collaboration with designers and copywriters, and ensuring cohesive execution across all marketing channels.
• Execute Brand Campaigns – Assist in the planning and execution of Integrated Marketing Campaigns and brand initiatives, ensuring a seamless rollout across digital, social, and content marketing channels.
• Oversee Organic & Timely Marketing – Lead real-time cultural marketing efforts to capitalize on relevant conversations, moments and seasonality.
• Build and Optimize a Social Proof Strategy – Establish and manage a streamlined process for sourcing, verifying, and integrating testimonials & claims across marketing channels, product pages, and advertising to enhance credibility and trust.
• Manage Events & Sponsorships – Oversee Felix’s participation in key industry events to drive brand awareness and community engagement.
• Grow Community & Influencer Partnerships – Identify, source, and scale relationships with community partners and influencers to amplify our brand presence.
• Analyze and Optimize Performance – Track and report on brand marketing performance, providing insights and recommendations for continuous improvement.