Senior Experience Designer (Remote - US Based)

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Requirements:

• 6+ years of experience in the app development industry specializing in UX/UI.
• Expertise in Adobe range of products including XD, Photoshop, Illustrator, InDesign, Acrobat.
• Very experienced with prototyping design software (Figma, Sketch, or similar tools) and the prototype development process.
• Extensive experience in using UI/UX design best practices to design solutions, and a deep understanding of mobile-first and responsive design.
• Ability to create complex interactive prototypes to express interactive design ideas based upon user and stakeholder input and feedback.
• Proven ability to adapt and adhere to an established visual style and build upon it.
• Experience designing cohesive customer journeys across multiple touchpoints, including targeted marketing campaigns, landing pages, and activation flows.
• Experience contributing to large-scale brand refresh initiatives and ensuring consistency in brand identity across multiple platforms.

Responsibilities:

• Create concepts, user flows, wireframes, mockups, or prototypes to define, present, and iterate on UX and UI designs.
• Develop style guides and mood boards and help guide and systemize visual design features.
• Design engaging and effective marketing materials, including but not limited to: digital ads, social media graphics, and email campaigns.
• Design beautiful and scalable UI assets and vector icons to work across multiple platforms.
• Create and manage the marketing creative UI toolkit and patterns.
• Conduct user research, observe and learn from user behavior, and utilize behavioral data to generate practical insights.
• Understand and incorporate the needs and preferences of our audience into the development of the user experience.
• Collaborate with the marketing team to understand project objectives, target audience, and brand guidelines.
• Act as the UX expert and advisor to the rest of the team/department on those principles, standards, and best practices.
• Clearly and effectively communicate design processes, ideas, and solutions to teams and stakeholders and incorporate stakeholder feedback and revisions to refine designs.
• Understand technical and business requirements and always strive to deliver intuitive and user-centered solutions.
• Stay up-to-date with industry trends, design tools, and best practices.