Head of Growth Marketing (m/w/d)

Posted about 5 hours agoViewed

💎 Seniority level: Lead, extensive experience

📍 Location: Berlin, Heidelberg

🔍 Industry: Insurtech

🏢 Company: Getsafe

🗣️ Languages: English

⏳ Experience: Extensive experience

🪄 Skills: LeadershipData AnalysisCross-functional Team LeadershipData visualizationMarketingStrategic thinkingDigital MarketingA/B testing

Extensive experience in leading performance marketing.
Strong command of advanced measurement methodologies, including incrementality, MMM, and triangulation techniques.
Deep expertise in paid acquisition, organic growth, and how to build scalable, repeatable growth loops.
Data-obsessed with a test-and-learn mindset—comfortable navigating dashboards, attribution challenges, and performance metrics.
A proven leader who can empower and develop a high-performing team.

Own and drive a pyramid-based customer acquisition strategy that builds and leverages trust to fuel scalable, organic growth, from top to bottom:
Lead a high-performing growth marketing team, aligning efforts across performance marketing and product-led initiatives.
Implement modern measurement frameworks, including incrementality testing, triangulation techniques, and Marketing Mix Modelling (MMM), to optimise decision-making.
Enhance audience segmentation, targeting, and cross-channel attribution to maximise overall acquired customer lifetime value (CLV).
Collaborate closely with product, data, and creative teams to align messaging, landing page experiences, and conversion funnels for optimal user journeys.
Identify new growth opportunities through rigorous experimentation and data analysis, staying ahead of industry trends and evolving platform dynamics.